Solo Ads Pricing: CPC, Package Size & What You Really Pay For
Solo ads are commonly sold by unique click. The displayed CPC is only the first layer of campaign economics; you also need to know geography, list fit and what each click produces downstream.
How solo-ad pricing works
A package usually specifies a number of unique clicks. Effective CPC is simply package price divided by purchased unique clicks. Overdelivery may lower the realized cost per delivered click, but it should not replace independent tracking.
Why Tier-1 traffic costs more
Providers often charge more for traffic from higher-demand English-speaking markets. The premium is only worthwhile when those geographies match where your offer can convert.
Why buyer traffic costs more
Buyer-list traffic is priced at a premium because the audience is described as having previous purchasing behavior. That history can be useful, but it does not guarantee a purchase from your campaign.
Current OurSoloAds example
On September 14, 2026, OurSoloAds listed the following packages:
| Package | 80% Tier 1 | 100% Tier 1 | Buyer List |
|---|---|---|---|
| 100 clicks | $70 | $90 | $200 |
| 200 clicks | $140 | $180 | $370 |
| 300 clicks | $210 | $270 | $495 |
| 500 clicks | $325 | $425 | $750 |
| 1,000 clicks | $630 | $820 | — |
| 2,000 clicks | $1,200 | $1,600 | — |
| 3,000 clicks | $1,750 | $2,340 | — |
| 5,000 clicks | $2,750 | $3,750 | — |
These are a merchant example, not an industry-wide pricing benchmark.
Budget around the funnel, not the package
Estimate what an opt-in, qualified lead and customer can be worth to you. Then define how much traffic you can afford to test before you know whether the funnel works.
Considering paid solo-ad traffic?
Compare the campaign fit first, then check the current packages directly on OurSoloAds.
View Current Traffic Packages