Solo Ad Campaign Checklist

Use this checklist before sending paid traffic. It keeps the campaign measurable and makes any provider conversation easier.

Before ordering

• Define audience and countries
• Choose one primary conversion
• Confirm the provider's unique-click definition
• Read current terms
• Set a test budget

Before launch

• Test the destination URL
• Verify tracking
• Test opt-in and thank-you flow
• Confirm autoresponder delivery
• Check mobile layout
• Record baseline metrics

During delivery

• Monitor click pace
• Check geography
• Watch funnel conversion
• Do not make unnecessary mid-test changes

After delivery

• Reconcile provider and independent click data
• Calculate CPL and CPA
• Review downstream sales
• Document conclusions
• Choose repeat, revise or stop